In an effort to win OLED display orders from Apple against the competing OLED suppliers such as Samsung and LG, executive team of Japan Display has already started negotiating with Apple, the report states.
Apple has been using LCD display panels in all of its iPhone devices launch since 2007. Japan Display is one of the two major Apple’s LCD display panel suppliers for the current iPhone models alongside Sharp, another Japanese company. Japan Display was incorporated back in 2012 as a result of a joint venture by Hitachi, Sony and Toshiba.
Ming-Chi Kuo of the KGI Securities, who has a great track record when it comes to predicting Apple’s future product plans, reported last month that Apple does not plan on switching to OLED display technology for at least next three years. Nikkei, a Japanese website, also reported that Apple plans on introduction OLED technology in its Phone lineup in 2018. Apple may also continue to offer some iPhone models with LCD display to meet the demand.
KGI Securities analyst Ming-Chi Kuo reported last month that iPhones are unlikely to have OLED displays for at least the next three years, and Japanese website Nikkei confirmed that Apple plans to switch to OLED displays for iPhones starting in 2018. Apple may continue to offer some iPhone models with LCD displays to fulfill demand.
Most of the Samsung high-end smartphones comes equipped with AMOLED displays just like the Apple Watch. There are some advantages of using OLED panels including sharper images, brighter colors and better color accuracy as compared to the LCD display panels. But the OLED technology generally has a shorter life span and its manufacturing cost is also higher.
If these rumors turns out to be true and Apple continues to launch new iPhone models based on the current naming and release cycle, 2018 is the year when Apple will be launching its iPhone 8 model as its first smartphone featuring an OLED display panel.
[MacRumors]
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